Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.

Sub-Heading

Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.

Sub-Sub-Heading

Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

Print Friendly

You Have Social Media ROI, Now What?


Posted by on October 16, 2009

stairway to heaven

(image from Shutterstock)

The conversations around social media ROI are getting more and more attention; which is great.  I’m hoping this will be one of the top issues on everyone’s social media agenda for 2010 and beyond; I’m also hoping that all of these people are going to come to me as clients…but that’s another story.

We need to remember something about social media ROI.  Calculating ROI is great and dandy but it’s only a partial solution for a business that is looking to impact the bottom line.  Once you calculate your ROI you want to be able to increase it; or save more money.  This is where other elements of strategy and testing come into play.  We’ve been spending a lot of time focusing on the importance of social media ROI but let’s remember that the only reason ROI is important is because we want to maximize it.  Without context ROI is just a meaningless number and focusing solely on achieving a number without understanding how to impact it is useless.  There is no point in chasing a number unless you understand how to impact that number.

The context behind ROI is what will really tell you what investments are working and which one’s aren’t.  It will also give you insight into where you should be shifting or taking away your marketing dollars. So again, an ROI number is something but an ROI number with context is everything.

Print Friendly
  • jnewman1

    I like this blog! It stands out from all the others in this search criteria! I know a great blog when I see it. Thanks for the great information on the subject. The web needs more blogs like this one. Thanks again, and Happy Halloween!
    Tech Blog

  • nadyatatarciuc

    Social Media ROI is indeed an increasingly important issue as in view od technological advancements traditionally – built brands need a thorough understanding of the principles of modern brand-building. Social media offers both challenges and benefits, which should be approached individually. I've addressed this issue in my interview with digital marketing strategists from Ogilvy & Mather Worldwide, PR professionals and the author of best-selling guide in New Media – David Meermann Scott “The new rules of PR and Marketing” : http://digitallunch.blogspot.com/2009/09/measur…. Would be glad to see more opinions on the strategies and challenges mentioned.

    Nadya

  • http://www.digitallunch.blogspot.com/ Digital Lunch

    Social Media ROI is indeed an increasingly important issue as in view od technological advancements traditionally – built brands need a thorough understanding of the principles of modern brand-building. Social media offers both challenges and benefits, which should be approached individually. I've addressed this issue in my interview with digital marketing strategists from Ogilvy & Mather Worldwide, PR professionals and the author of best-selling guide in New Media – David Meermann Scott “The new rules of PR and Marketing” : http://digitallunch.blogspot.com/2009/09/measur…. Would be glad to see more opinions on the strategies and challenges mentioned.

    Nadya