The amount of time that people are spending watching online videos is increasing, as is the amount of videos that are being created online. When most people think of online video they think of site such as youtube, metacafe, viddler, vimeo, etc. which are all great online video sources. As we move toward more mass adoption for video, statistics and analytics are going to become more crucial. This is why I want to encourage anyone that is going to get involved with video to use TubeMogul.
After I got a bunch of interviews at a Wordcamp event that I attended in San Francisco I wanted to publish the videos online to various video sites. Essentially I had two options. Go to every video site and upload them manually or find some sort of an aggregator that lets me upload videos to multiples sites through one interface, thankfully I found the latter.
According to TubeMogul:
“TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites.”
Usually when you upload a video to a site such as youtube you are given access to a few basic stats and as mentioned above if you want to distribute your video you need to do so individually across individual platforms. TubeMogul solves both of those problems. You can see from the below screenshots that Tubemogul gives you more detailed stats than standard video distribution platforms do.
When uploading a video to TubeMogul you have the ability to select what platforms you want the video distributed to, i.e. youtube, myspace, metacafe, viddler, etc. You can also control all of the tagging and meta information for all of the video platforms through one interface.
The level of functionality and insights that you can get for your videos is really quite amazing. If you are in the video space then TubeMogul needs to be your best friend, oh and it’s free. Check out the TubeMogul page for more info on their features. Think of Google Analytics for video, that’s TubeMogul. So to recap:
- more detailed analytics solution for video
- multi-platform video distribution from one interface
- control all meta data and information from one interface
- more effecient then uploading one video to multiple sites manually
- get neat charts and reporting functionality
- it’s FREE
Hope you find TubeMogul useful!