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Traditional Media with a Social Media Message


Posted by on February 25, 2009

I’ve talked about how I believe companies need to start integrating their social media and traditional media efforts.  I wanted to point out a few ads that I’ve seen which show companies using traditional media to evoke a social media message.  Ian Sohn has a post on the Dentyne print ad and actually inspired me to write this post and seek out other examples.  Now, these companies aren’t actually integrating the two efforts, but these ads make me feel like we’re not too far away from actually seeing the two types of media get integrated.

Patron Billboard:

patron-social-networking

Dentyne T.V. Spot:

Dentyne Print Ad:

dentyn

I tried to find a few other examples out there but nothing came to mind, so if you have another example of a company using traditional media to evoke a social media message then please let me know and I will add to the list.

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  • http://www.virtualsocialmedia.com/ virtualme83

    I had never seen traditional l media patronizing the new social media. It will be good leaves it old mentality and accepts social media marketing in its fold.

  • lilnill

    Yeah, I saw the Dentyne posters on the underground public transit in San Francisco a year ago.
    Unfortunately, they sure did set the bar low in combining these concepts through traditional marketing.

    MESSAGE FAIL : DELIVERING THIS THROUGH TEXT.
    Sure, I read the message, perceived it instantly and slightly nodded my head.
    The truth is that they could have taken that concept a lot further by actually integrating the concepts, and riding along with the underlying idea of social media : networking.

    TODAY< THEY LOST THEIR CHANCE
    Reading social network buzz words simply don't mean the same thing. Today I would glance over all of these campaigns and mentally change the channel like I just heard that played out song on the radio.

    The warm graphics are ok, but in the long run warm graphics could never become more lasting than a good idea executing it's concept. … without even trying to.

    • http://www.thefutureorganization.com jacobmorgan

      I agree, they didn't do a great job at all but at least hopefully we are moving in the right direction. I think we are going to see much better attempts by companies come 2010.

  • Devin

    I really like the patron ad. Its simple and elegant delivering a message that the younger generation can perceive as an attractive alcoholic beverage. messages in our brains may not right away think that the ad appeals to us but that sudden connection with your generation via the “Social Networking” leaves a mark in your brain that will resonate longer than most unattractive ads that barely leave any trace in your subconscious memory. there is something slightly wrong with the dentyne ads maybe they are a little to warm and fuzzy so the ads come off cheesy?

  • Devin

    I really like the patron ad. Its simple and elegant delivering a message that the younger generation can perceive as an attractive alcoholic beverage. messages in our brains may not right away think that the ad appeals to us but that sudden connection with your generation via the “Social Networking” leaves a mark in your brain that will resonate longer than most unattractive ads that barely leave any trace in your subconscious memory. there is something slightly wrong with the dentyne ads maybe they are a little to warm and fuzzy so the ads come off cheesy?