Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.

Sub-Heading

Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.

Sub-Sub-Heading

Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

The Best Method for Increasing Referrals


Posted by on February 14, 2008

A post by John Jantsch on his Duct Tape Marketing blog got me thinking about some of the best ways to increase referrals. John mentions several people who either like to: take clients out to dinner, send gift certificates, send thank you notes, etc. But I don’t think that these methods are really the best ways to go about increasing referrals. The question is, how do you get people excited about your service and how do you get them to tell their friends? I believe the answer is in “wow-ing” your customers. Here are some examples

  • You tell someone a project will take 10 days, you finish in 8
  • A customer expects something to be delivered by standard mail, you use overnight
  • If something takes longer than it, should you offer a discount
  • Instead of phone conversations, you make an effort to meet in person
  • Follow up once something is completed, don’t discard clients like used tissues
  • Always try to offer something extra
    • You agreed to create 5 marketing recommendations, create 8
  • Anticipate customer needs and make suggestions before they do, be proactive
  • Under-promise over-deliver
  • Try not to use the word No
  • Make the customer feel special and not just like another customer

The point is, there are all sorts of ways to “wow” a customer, but they all have one thing in common. They go above and beyond the requirements, they add a little something “extra.”

For some more tips and examples visit the following sites:

How are you “wow-ing?” your customers?

  • http://www.pandemiclabs.com/pandemicblog Brennan

    Great post!

    I operate under the “under promise; over deliver” creed, and have seen much success.

    An interesting twist, however, is found in the studies they’ve done to show that some levels of self-promotion (bragging) internally actually leads to a more successful career.

    So we might possibly create a rule from these two combined ideas: “under promise to clients, over state to your boss”

    It’s a funny thought, but I have seen it in action in sales reps specifically where the squeaky wheel was repeated greased (promoted/commissioned/rewarded)when MUCH better producers sat overlooked and unrewarded… and yet THESE unrewarded underpromised to clients and built the strongest relationships for the company.

    Great post. I’m going to RSS you, so keep up the great content.

    Brennan

  • http://www.gimme4free.net Work From Home For Free

    Great Post, Definately agree with the overnight delivery instead of normal

  • http://www.thefutureorganization.com Jacob Morgan

    @work

    thanks for the comment, glad you agree with me. thanks for reading and i hope to hear more from you soon!

  • http://www.swingcurrency.com Swing Trading

    Interesting post. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.

  • http://www.swingcurrency.com Swing Trading

    Interesting post. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.