Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.

Sub-Heading

Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.

Sub-Sub-Heading

Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

Print Friendly

Taking Things Too Far with Social Media Blackmail


Posted by on July 31, 2009

blackmail-message

You may have heard of a little incident that happened at Blogher recently, someone tried to blackmail George Smith Jr. into giving away a free pair of Crocs in order to avoid a negative blog post/press.  According to George, he was hanging out the Sheraton when a lady approached him, I won’t go through the details of the conversation but here’s the crux of what was said:

“Ya know, if you don’t give me shoes – I could totally write something bad about you on my blog.”

“Excuse me?” I asked – hoping she would laugh or give me some indication that she was just joking around. Nope…

“It’s just a pair of shoes. It’s a lot easier to give them to me than deal with the negative press I could make.”

So, how did George respond?

“I could pick up my phone here and get in contact with so many people and tell them what just happened that you would be afraid to go near your computer, let alone attempt to blog again.”

Right on George!

So what can we learn from this?

Transparency goes both ways.  We expect companies to be transparent with customers but we need to remember that customers also need to be transparent with companies.  If you want a company to engage in conversations with you and tell you what’s going on then you better expect to do the same thing.

When companies are threatened in such a way, they can do exactly what George did and take to social media to address issues directly.  In the the future I anticipate that we are going to see and more and more of this type of behavior and the companies that are involved in the social media space are going to be able to defend themselves.  The companies that aren’t involved in social media are going to have to deal with delayed responses and negative press until they can actually figure out how to deal with these types of situations.

Personally, I would have gotten her name and plastered her face and link to her site all across the web for the world to see.

A lot of companies are afraid to get involved in the social media space in fear of encountering similar situations mentioned above.  There are always going to be people out there that want to bring you down and there are always going to people out there that try to exploit you.  Social media isn’t a way to facilitate negativity, it’s away to prevent and address it.  We have to remember that negative press is going to happen regardless of whether or not we are in the social media space.

What’s your take on all of this?

Print Friendly
  • joelnewcomer

    This type of problem is definitely here to stay and I can imagine that companies might need legal help specifically for these types of situations. In fact, there have already been a number of lawsuits specifically because of statements made via social media. However, the statement in your post that says “companies are afraid to get involved in the social media space” is disturbing to me… ignoring social media will never make it go away… this story should make companies want to get MORE involved, not less! Being active in social media is growing ever more important because of the need for awareness of what is being said about you and taking prompt action when something IS said, whether it is handling legitimate complaints or whether it is libel that needs to be handled legally. People such as the one referenced in your story DO hurt the reputation of the entirety of social media…it makes people question how often the information we receive through social media is false or inaccurate.

    • http://www.thefutureorganization.com jacobmorgan

      Legal is definitely going to play a big role here. Ignoring social media will definitely not make it go away but its situations like the one mentioned in the post that are scaring companies from getting involved in the space.

      There is always going to be the issue of false and inaccurate information, the great thing about social media thought is that it's not hard to find out the truth.

  • edhardyshirts

    Official website for Ed Hardy Eyewear. The lifestyle brand is based on the original clothing, accessories, energy drink, randed by
    ed hardy shirts
    ed hardy
    ed hardy clothes
    ed hardy
    cheap ed hardy
    Ed Hardy tee
    ED Hardy Hoodies
    ED Hardy Womens Jeans
    Don Ed Hardy is an American tattoo artist born and raised in Southern California in 1945. A pupil of Sailor Jerry, Hardy is recognized for incorporating.
    ed hardy clothing,Providing authentic Ed Hardy Clothing with competitive price and fast,secure delivery.The famous brand inspired by Don Ed Hardy 's Vintage
    ed hardy
    ed hardy