Social Media as a "Just in Case" Strategy |

Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.

Sub-Heading

Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.

Sub-Sub-Heading

Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

Print Friendly
First Name * Email *

Endorsed by the Chairman of KPMG, CEO of Whirlpool, CEO of Intuit, CEO of SAP, Gary Hamel & others!

Social Media as a "Just in Case" Strategy


Posted by on March 25, 2010

Do you have any type of insurance?  Medical, dental, home, and car perhaps?  Why?  You own insurance so that in case anything bad happens, you’ll be protected.  At its worst, social media is an insurance policy for your brand online.  At its best, social media is a way to evolve how your organization does business.  However, is it worth to invest money in social media “just in case?”

  • Just in case someone starts trashing your brand online or saying something that isn’t true
  • Just in case one of your customers has a great new idea that your company can implement
  • Just in case you can increase your brand awareness and get your company message out
  • Just in case you can solve a customer support issue in a few minutes instead of a few hours

There are plenty of other “just in case” scenarios but it all comes down to whether or not it makes sense to invest in social media as your insurance policy for your brand.  I would definitely say so.  One of my favorite questions to ask companies is, “if you knew you would never make a penny (directly) while investing in social media, would you still do it?”  I ask this question just to understand how some people view social media.  You would be surprised to find out that  so far every time I have asked this question, the answer has still been “yes, we would.”

Social media is much more than a “just in case” strategy.  It’s an evolution of how your organization as a whole is going to operate and interact with customers.  However, if you’re just considering social media it might make sense to, at least, look at it in terms of an insurance policy for your brand – just in case that fire starts and you need to protect yourself.

Print Friendly
First Name * Email *
  • http://www.superiorpromos.com/ Promotional Products

    I think that this might actually be the best way to view Social Media. I'm not sold on its money making ability, but man you can get the word out fast.

  • http://www.datarecoverysoftware.com/datarecoverysoftware/support.html Sophie Johnson

    Excellent article, comprehensive with useful tips as a freelance writer establishing your personal brand is so important as you pointed out that’s exactly what I needed..
    Informative post
    With Regards
    Sophie Johnson
    datarecoverysoftware.com

  • http://www.datarecoverysoftware.com/datarecoverysoftware/support.html Sophie Johnson

    Excellent article, comprehensive with useful tips as a freelance writer establishing your personal brand is so important as you pointed out that’s exactly what I needed..
    Informative post
    With Regards
    Sophie Johnson
    datarecoverysoftware.com

  • http://www.promotionproducts.com.au/galleries/Australian/ Alana Brisbane

     Interesting
    read! There have been different articles about this matter and this is by far
    the best one I’ve read. Speaking of which, our business has been using
    different promotional products such as Advertising
    Products
    and so far they are doing great. With this article, we can
    use other items and find out if they would be good for the next upcoming
    events.


First Name * Email *