Should the CIO Care About Social? |

Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.

Sub-Heading

Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.

Sub-Sub-Heading

Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

Print Friendly
First Name * Email *

Endorsed by the Chairman of KPMG, CEO of Whirlpool, CEO of Intuit, CEO of SAP, Gary Hamel & others!

Should the CIO Care About Social?


Posted by on November 10, 2010

A few folks have asked me to post my CMSWire articles here, while I can’t re-post them in their entirety, what I can do is provide snippets and then point you to where you can read the rest of them, does that work?

This week I wrote about whether or not the CIO should care about social.  Here’s a snippet:

“When I interviewed Marcel LeBrun, the CEO of Radian 6, a few weeks ago, he made a statement that I thought was very interesting and worth exploring further. In the interview Marcel stated that eventually “social” is going to become the responsibility of the CIO, granted Marcel did say that this is at least one year out. To put things in context we were discussing social CRM when this came up (customer facing social initiatives).
Before we explore this topic further let’s take a look at how Wikipedia defined or explains the role of the CIO.
“The chief information officer (CIO), or information technology (IT) director, is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals. The CIO manages the implementation of the useful technology to increase information accessibility and integrated systems management.”

As social becomes more and more integrated within an organization it’s going to take on less of a departmental role and more of an organizational role; when this happens then “social” will come to the CIO, or will it?

If you think this is an interesting topic and want to read the full article then please head over to my friends at CMSWire and read the full post called, “Should Social Come to the  CIO?

What do you think?  Should it?  Could it?  Will it?

Print Friendly
First Name * Email *
  • Amy

    It seems to me that this is in a different category than what the CIO would normally deal with. This should be a team effort with marketing very much involved. Although it deals with internet, networking, and social media and needs to be understood, it also deals with the company image, and branding. Perhaps a new specialized department will arise because it is so new and is proving to be so important.


First Name * Email *