We all hear about social media strategies and how companies need to engage with customers and build relationships. But it’s not THAT easy. I mean you have to start from somewhere right? You don’t just go create a twitter account or a facebook page and then just start posting, you need a foundation, you need a starting point, what you need are questions.
I’ve put together a list of a few questions you should be asking yourself while developing a social media strategy. I want to keep the list as concise as possible and I want to work with all of you to create this list. Below I have put my suggestions, add your own in the comment section and/or tell me which ones I can remove/modify/combine. Once the list is complete I will post a “final” version and give credit to everyone who participated in making the final list!
Here are some of my questions:
- Do you have a clear goal in mind for what and why you want to use social media?
- Do you have a department that is going to take ownership over the social media strategy or is it a mixed bag? Who is providing budget and who is responsible?
- Are you prepared for success and failure? How?
- Do you know where your customers/users are? (platforms) and who they are? Are you building new communities or tapping into existing ones?
- What are the resources you are willing to devote to this? How many people/hours?
I am going to leave it at 5 questions and let you guys take care of the rest. I could keep going and going but I want to hear from you!
What questions should you ask while developing a social media strategy?
Thanks for reading