I just wrote a post for marketing profs on 5 ways you can become a better marketer. As usual, here is a snippet of the post. To read the whole thing please check out “5 tips to become a better marketer.”
“Let’s start off by discussing what marketing is. According to the American Marketing Association (from Wikipedia)…
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.”
The above tasks are by no means easy, especially now during our less than stellar economy. Marketers have fascinating yet challenging jobs that essentially boil down to making business work. I was thinking about a few things that marketers can do to help improve their game and wanted to share those things with you.”
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