The Chess and Metz team have put together a visual to help organizations understand what we believe to be the four scenarios of social customer engagement. A more detailed version of this post is going to be going live on CMSWire today and I will link to it when it is live, but for now here is the visual with the accompanied text (Updated: post on CMSWire is live). Please let me know what you think, I’d love to hear your feedback/ideas/critiques.
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