Panel Discussion at Web 2.0, Everyone Agrees?! |

Information About The Book!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Nulla egestas tellus eu enim consectetur, sit amet sagittis nisl eleifend. Mauris laoreet venenatis sem, lacinia mollis augue mollis ac. Nulla a neque a justo dignissim feugiat. Mauris rhoncus eros sit amet augue dictum fringilla. Nunc dictum lobortis convallis.

Sub-Heading

Aenean vulputate urna est, ac sollicitudin enim vulputate et. Vestibulum tempus lacinia consequat. Donec posuere enim mi, vel lobortis erat pulvinar nec. Duis felis purus, adipiscing sed dolor at, volutpat sagittis magna. Sed imperdiet scelerisque mauris, vulputate dictum augue egestas sit amet. Nullam sit amet eros non purus fermentum dapibus ac a mi. Curabitur id viverra nibh. Donec scelerisque vulputate nunc, non interdum orci. Morbi ut quam eleifend, placerat ipsum eget, iaculis arcu. Curabitur blandit consequat nulla. Praesent non pellentesque neque. Duis tortor purus, dignissim sit amet sagittis egestas, feugiat nec elit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam pellentesque lectus nec arcu ullamcorper, a vulputate augue semper. Duis auctor velit in nisl scelerisque consectetur. Sed ornare quam diam, at placerat risus tristique at.

Sub-Sub-Heading

Vivamus vel facilisis ante, vel porttitor metus. Sed eu congue nibh. Fusce non diam ut enim pretium pellentesque. Vivamus quis euismod quam, non aliquet risus. Etiam ornare lorem sit amet gravida eleifend. Cras quis nibh pretium, pretium turpis consectetur, lobortis leo. Phasellus sed vestibulum metus, id vestibulum odio. Donec quis nisl ante. Fusce tristique sagittis erat ut bibendum.

Print Friendly
First Name * Email *

Endorsed by the Chairman of KPMG, CEO of Whirlpool, CEO of Intuit, CEO of SAP, Gary Hamel & others!

Panel Discussion at Web 2.0, Everyone Agrees?!


Posted by on April 28, 2008

Don’t get me wrong I had a great time at the expo and met a lot of great people. However, one thing that really irked me was some of the panel discussions. Let’s take the facebook marketing best practices panel. I do not remember all 4 panelists and the companies they represented but I think one of them was Avenue A. Jeremiah Owyang (from Forrester) was the moderator and did a good job.

So there I am sitting in a room full of people listening to Jeremiah ask some interesting questions about best practices and strategies for facebook marketing. Now I am sitting there thinking that these 4 companies must have 4 different strategies, 4 different opinions, and 4 different methodologies…boy was I wrong. Most of the questions that Jeremiah asked were responded to with either identical answers or head nods from the panel members. Now I am sure the folks up there were smart and qualified, but do I really want to go to a panel where everyone just agrees with each other? I go to a panel to here a difference of opinion, I want disagreement, I want to hear differentiation. You cannot possible expect me to believe that all 4 of the speakers up there, all have the exact same ideas and ways for doing things.

If you are going to have a group of 4 panelists act as one person, then why not just have one person present the topic? Jeremiah could have easily answered his own questions (and in fact did at one point). It was just a bit frustrating to hear the same thing over and over again from the panel members. I hope that the next panel discussion I attend will actually have panel members who DISAGREE with each other. I am not saying they need to argue with one another and start throwing chairs at one another (that would be entertaining) but, it would be nice to hear them debate a little bit, don’t you think?

Would you want to go to a panel discussion where everyone agrees with each other?

Thanks for reading everyone

Print Friendly
First Name * Email *
  • http://www.deswalsh.com Des Walsh

    Two things:

    a. I now realize that to get a more dynamic panel discussion the moderator needs to be in contact with each panelist well in advance and get the wheels rolling towards a debate rather than a “what he/she said” session

    b. everyone needs to know the rules of engagement – I was at one session where a panelist tried to get a bit of a debate going and the person he engaged with took serious umbrage, so the rest of the session had a negative, not a productive, tension – think world championship wrestling not a pub fight

  • http://www.thefutureorganization.com Jacob Morgan

    Hi Des,

    You are quite correct. After the panel discussion I spoke with Jeremiah and told him that he should have almost made the panelists feel uncomfortable. I would have looked at all four of the panelists square in the eyes and said, “you’re kidding right? you can’t all be doing the exact same thing here.”

    There is nothing wrong with some friendly debate, I mean everyone has an opinion. Panelists should expect to engage in some sort of a debate, if they are that thin skinned that they get offended at the sign of confrontation then they either have no idea what they are talking about, or should not be sitting at the panel table with the big boys.

    Knowing the rules of engagement is definitely a good idea, but I like to push the envelope :)

  • Pingback: links for 2008-05-01 : Des Walsh dot Com


First Name * Email *