As a part of our new partnership with Metz Consulting, we made both our client and strategic methodology public for the world to see (yes, we are sharing it and will continue to share a lot of other things in the near future). In our continued effort to eliminate a lot of the “social” B.S, we’re trying to make things simple and more transparent. We created our new visuals around this and I wanted to share them with you here. We also have our social business services guide but we are still working on a suitable visual to display that in an effective way (but you can see what we have so far). Keep in mind that when you look at both of these images, they should be very simple to understand. No complicated language, no jargon; just straight and to the point. If you’re thinking that everything looks too simple, then I will take that as a compliment. The client methodology explains the three phases of how we start and then continue to work with clients. The strategic methodology explains the way we approach social customer strategy (from a high level). I’ll let the visuals do the talking.
This is a modified version of the Forrester POST methodology. We didn’t see the need to re-create the wheel but we did modify it a bit slightly and will likely do so again in the near future. Again, the point is for anyone to look at the visual and say, “oh ok, I get it.”
Does this make sense? Is it simple enough to understand and follow? Sure, there are details that go into the various elements that we mention above but from the big picture standpoint, this should make sense. So, just to be clear:
- Our client methodology is public
- Our strategic methodology is public
- Our services are all public
- Our pricing and value offering is also public
You can find all of this information on either the Chess Media Group site or on the Metz Consulting website.