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  • http://123socialmedia.com barryhurd

    I agree with you entirely Jacob. Last week I collected some of the top reports into an article (Forrester, Wave 3&4, Influencedb, 360i, and Razorfish)

    Currently I have roughly 100+ reports on my hard drive. Each one is a little different. Each one tries to redefine something (so they can lay claim to coining a phrase.) Each one is of varying reach and of questionable accuracy (sometimes groups as small as 40 in the sample set.)

    The worse part is that there are then multiple “executive” oriented firms and organizations that support these whacky channel statements made by social media partners/vendors. In many cases, such firms and organizations have no verifiable experience in social media and they are desperately trying to keep a budget that is vanishing.

    Keep up the good insights,

    ~Barry Hurd

  • CharlotteBarker

    Jacob,

    Exactly. I completely agree with your post. I find it hard to find any solid value in a lot of reports. Every time I pick up a report there is a slight difference in the results, probably due to most information on SM only being current the day it's gathered with everything changing and shifting so quickly.

    As always, a great read.

    Charlottehrb

  • CharlotteBarker

    Jacob,

    Exactly. I completely agree with your post. I find it hard to find any solid value in a lot of reports. Every time I pick up a report there is a slight difference in the results, probably due to most information on SM only being current the day it's gathered with everything changing and shifting so quickly.

    As always, a great read.

    Charlottehrb