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A Lesson in Social Media from the Beatles


Posted by on March 30, 2009

beatles-abbeyroad

Guest post info: Drew Gneiser works for Axiom Marketing Communications in Minneapolis, MN and writes on their company’s social media blog at DailyAxioms.com.  He enjoys discovering new music as well as exploring new ideas within social media.

In July 1969, the Beatles began recording the last song they would ever collectively record together, aptly titled “The End.” This Abbey Road song ends on what is one of their most famous lyrics – “And, in the end, the love you take is equal to the love you make.”

Interestingly, this is the only Beatles song that showcases musical solos from all four members of the band.  The Beatles understood that they must each give their individual talents to make the band work.  Social media depends on the livelihood of giving and receiving.  Link sharing and retweeting are often praised as supreme in social media, but in my opinion, these really only scratch the surface.  It is not enough to casually get involved, but you must develop a true desire to benefit and help others.  Find ways in which your talents can help solve other’s needs.

True community is built by deeper giving.  Instead of just replying “Great post!” on someone’s blog, think about how you can advance the conversation.  You may know things that could invigorate the conversation or add a new layer of information.  Establishing meaningful and lasting relationships requires this type of giving.

Many people online have a selfish mindset when approaching social networking.  I frequently run across people who are trying to get ahead at whatever cost.  They follow thousands of people on Twitter and Tweet their web address every few minutes to get more traffic.  They connect with hundreds on LinkedIn and Facebook to impress people with their numbers.  A lot of people can see through this type of behavior, and in the long run, it won’t pay off. Numbers mean little if there is not real substance to back it.  Instead of focusing on how you can become known, focus on how you can help others, and if you continue to work hard at it, the love will come back around.

“And in the end, the love you take is equal to the love you make.” What are you doing to truly give to your community? How can you increase the value you are adding to conversations, blog posts, Tweets, etc?  Are you so focused on numbers, traffic, stats that you are loosing sight of actually helping people?

As Jacob regularly says, thanks for reading.

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  • http://www.emergingwebmemo.com Ethan Yarbrough

    Great post! — but I do want to say more than that. I am taken with social media precisely because it can be as much a medium for listening as it is a medium for speaking. And if you are listening rather than speaking you're open to opportunities to help others, to support others, to encourage others. I have been surprised by the power of social media as a Web tool that leads me to more and better relationships off the Web. Social media gives you the chance to establish your initial connections with people on the basis of giving, listening, helping and sharing and, in my experience anyway, having those things as the basis of connection makes every interaction thereafter more substantive and makes me less inhibited about meeting and interacting with people in person.

  • http://eedious.blogspot.com friarminor

    I'm not into social media for the numbers game but for the interesting banter and meaningful conversations. It also helps that there are people who are good-intentioned and well-meaning, too while I catch up on providing some form of value to the websphere, myself.

    Oh and Great Post! [White Album and Revolver are great, too]

    Best.
    Alain

  • http://eedious.blogspot.com friarminor

    I'm not into social media for the numbers game but for the interesting banter and meaningful conversations. It also helps that there are people who are good-intentioned and well-meaning, too while I catch up on providing some form of value to the websphere, myself.

    Oh and Great Post! [White Album and Revolver are great, too]

    Best.
    Alain

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    I’m not sure of the benefits of social media for business. Facebook is useless – Twitter is more useful but still overrated

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    Very good read, I agree to a certain extent, there is so much rubbish posted to at them moment, i mean who really wants to here somebody tweet that they just woke up and are heading to the gym….